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Article
Electoral Behavior in Sub-Saharan Africa: Explanatory Factors and Implications: An Exploratory Study
Author(s)
Nga Nkouma Tsanga Rosalie Christiane
Full-Text PDF XML 1375 Views
DOI:10.17265/2328-2185/2018.01.005
Affiliation(s)
University of Maroua, Maroua, Cameroun
ABSTRACT
The aim of this research is
to identify the factors that determine the voting behaviors of African
populations in a context of strong competition between different political
products. To do this, a synoptic review of concepts involved is first
presented. Then, 60 semi-directive interviews were conducted with persons who
have the voter cards and who participated in the vote during the last two
presidential and legislative elections in order to identify the factors that
influenced their decision. A content analysis of the interviewees’ speeches
reveals that four categories of factors determine the electoral behavior of
Cameroonians: candidate profile, socio economic, political
and situational factors.
KEYWORDS
political marketing, electoral behavior, influence factors, vote, multiparty elections
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