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Article
Affiliation(s)

University of Maroua, Maroua, Cameroun

ABSTRACT

The aim of this research is to identify the factors that determine the voting behaviors of African populations in a context of strong competition between different political products. To do this, a synoptic review of concepts involved is first presented. Then, 60 semi-directive interviews were conducted with persons who have the voter cards and who participated in the vote during the last two presidential and legislative elections in order to identify the factors that influenced their decision. A content analysis of the interviewees’ speeches reveals that four categories of factors determine the electoral behavior of Cameroonians: candidate profile, socio economic, political and situational factors.

KEYWORDS

political marketing, electoral behavior, influence factors, vote, multiparty elections

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