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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Entrepreneurial Innovative Strategies for Diaspora Entrepreneurship Growth Among Kenyan Immigrants
Author(s)
Erastus Thoronjo Muriuki
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DOI:10.17265/1537-1514/2017.09.006
Affiliation(s)
Mount Kenya University, Thika, Kenya
ABSTRACT
Globally entrepreneurial strategies
are becoming more important for both new as well as established enterprises.
Entrepreneurs are realizing that in response to an increasingly complex world,
having an “entrepreneurial spirit” isn’t enough: a strong commitment to use of
unique strategies is a critical factor for success for entrepreneurs.
Entrepreneurship is one possibility for migrants to contribute to development,
both in their countries of origin and in their countries of destination as they
generate jobs and stimulate the local economy. Entrepreneurship is higher among
qualified migrants, while low-skilled migrant entrepreneurs are more likely to
concentrate on local ethnic business. Migrants make use of capital and know-how
acquired by return migrants during the migration process and often
pioneer new business areas, transnational firms, in expansion business
enterprises located in the country of origin that enter markets abroad,
expatriate communities being the main target group for their products and
business associates and identified business partners. This study sought to find
the link between entrepreneurship strategies and entrepreneurial growth by
studying the entrepreneurial strategies for enhancing entrepreneurship using a
case of Kenyan Diaspora. The objective was to evaluate influence of
entrepreneurial strategies on the growth of Diaspora entrepreneurship among
Kenyans living abroad. The study adopted an explanatory research design on 125
Kenyan Diaspora entrepreneurs from whom primary data were collected using a
questionnaire which was then analysed using descriptive and inferential
statistics. The study found that entrepreneurship strategies such as
innovation, networking, proactiveness, and strategic partnerships have an 87.6%
impetus to improve entrepreneurial growth among the Kenyan Diaspora
entrepreneurs and concluded that Diaspora entrepreneurial strategies have the
ability to enhance entrepreneurial growth among migrants. It recommends Kenyan
embassies to provide entrepreneurial training to enhance entrepreneurship
knowledge among the Diaspora communities globally and hence promote Diaspora
entrepreneurship.
KEYWORDS
entrepreneurship, Diaspora entrepreneurship, entrepreneurial strategies, innovative strategies, networking, strategic partnership
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