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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Key Success for Registered Nurses to Be Entrepreneur in Senior Healthcare Business in Thailand
Author(s)
Tanapol Kortana
Full-Text PDF
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DOI:10.17265/1537-1506/2017.07.005
Affiliation(s)
Suan Sunandha Rajabhat University, Bangkok, Thailand
ABSTRACT
Senior
Healthcare Business in Thailand tends to be great success since Thailand is now
moving towards aging society and will be a full completed aging society by
2025. The best candidates for healthcare business entrepreneur are registered
nurses since they have sill and knowledge to provide cares for senior citizens.
The regular customers often emphasize on choosing the healthcare providers from
the entrepreneurs that have the expert knowledge in their professional career.
The key factors to make this kind of business to be successful are education,
investment plan, place, entrepreneur, supporters, and strategy. In addition,
the 4P analyses for preparing of market are products, price, place, and
promotion. The success of senior healthcare business depends on the
entrepreneurs who possess skill, knowledge, and ability to manage stability and
sustainability.
KEYWORDS
registered nurses, entrepreneur, senior healthcare business
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