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Affiliation(s)

Yalova University, Yalova, Turkey

ABSTRACT

Electronic Commerce or E-Commerce is the concept of making trade in electronic environment which has emerged by the use of the internet in commerce and increased after 1995. Organizations started to use electronic commerce by internet facilities nearby their traditional marketing methods to increase their sales and profits. E-Commerce has many advantages when compared to traditional trade. This paper aims to take out these advantages for the companies which want to make use of electronic commerce and includes important advices for these companies. The paper also includes the basic version of an e-commerce business, by analysing one of the most successful firms in Turkey, yemeksepeti.com in terms of an Entity-Relationship Diagram (ERD) and Event Driven Process (EDP) to explain the organizations how an e-commerce business model should be constructed systematically. An ERD is a data modeling technique which graphically illustrates an information system’s entities and the relationships between those entities. On the other hand, EDP is a chain for the modeling language which is used for describing business processes and workflows of an organization. This study examines yemeksepeti.com for providing an example of these two diagrams, which should be a milestone for the newcomers of an e-commerce. Organizing an e-commerce should start with the software designs and these examples of ERD and EDP which are the base for the software of an e-commerce business. The limitations of the paper include the examination of an only one company which operates only in Turkey, thus the further research should examine a global company and/or an e-commerce business that operates in several industries.

KEYWORDS

electronic commerce, e-commerce, Turkey, yemeksepeti, ERD, EDP

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