Contact us
[email protected] | |
3275638434 | |
Paper Publishing WeChat |
Useful Links
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Research on Naming Strategies of English and Chinese Shops
Author(s)
Jian Li
Full-Text PDF XML 769 Views
DOI:10.17265/1537-1514/2017.08.001
Affiliation(s)
Shandong Women’s University, Jinan, China
ABSTRACT
The shop name is the soul
of a shop, being the identification of its products or service. Shop name, as a
source of sustainable competitive advantage, plays an important role in the
formulation of business strategies. Through generalizing a comprehensive
overview of shop-naming features and methods with abundant typical examples
both in Chinese and English shop names, this study aims to examine the naming
strategies of well-known shops from the perspectives of language, culture, and
psychology, with the final purpose of generating the most desirable naming
strategies and providing useful recommendations for both consumers and
businessmen.
KEYWORDS
shop name, brand name, shop brand, naming strategies
Cite this paper
References