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Affiliation(s)

University of Shanghai for Science and Technology, China

ABSTRACT

Traditional Chinese architecture in the narrative of a system has existed more than 3,000 years. As the core values of the enlightenment function of social ethics, traditional architecture externalizes symbol of “state” sensual ethical echo. So metaphorical rules in architecture can combine with the normal life. Traditional architectural form as famous communication home Marshall McLuhan’s “human extension”, leads the order and the rules in the form of elevation. The spread of universal ethics, traditional architectural symmetry axis ceremony, and the adornment of the mythical thinking component, are traditional Chinese ethics of society to describe the core of creation through three points sequence structure constraint. The wisdom of metaphor in these ideas is the life gene of Chinese culture. In the construction of the contemporary social upheaval spreading vision, recognition of traditional architecture ethics through righteousness obviously has been recasting social ethics of “treatment”.

KEYWORDS

Building the image, ethical symbol, media narrative, form the semantic, space system

Cite this paper

Sociology Study, March 2017, Vol. 7, No. 3, 168-178

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