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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Author(s)
Baichun Shao, Ge Yan
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DOI:10.17265/1537-1514/2017.07.003
Affiliation(s)
Jianghan University, Wuhan, China
ABSTRACT
In
recent year, China’s foreign trade has entered a new normal, whose pace of the
growth has entered the middle and low-speed track, and requirements for brand
and innovation are higher. With the development of information globalization,
e-commerce has been widely used in various fields of foreign trade. Therefore,
cross-border e-commerce provides a new platform for our enterprises, especially
small and medium-sized enterprises, to expand international market. Moreover,
with the increasing cost of raw materials, labor forces and the problem of
product homogeneity getting more serious, the SME could only receive fragmented
orders, the financing channel becomes limited and the profit margins are
reduced. To explore how China’s SMEs go out and get profits, therefore, has a
practical significance.
KEYWORDS
foreign trade new normal, B2B platform, small and medium-sized enterprises (SMEs), go out
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