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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Employers’ Feedback on Business Graduates
Author(s)
Arpita Mehrotra
Hala Elias
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DOI:10.17265/2161-623X/2017.04.002
Affiliation(s)
Royal University of Bahrain, West Riffa, Kingdom of Bahrain
Royal University for Women (RUW), West Riffa, Kingdom of Bahrain
ABSTRACT
The current market trend is
that companies look for graduates with diverse skills ranging from critical to soft
skills. Due to high demand of skilled graduates by the employers, educators are greatly concerned
of the quality of graduates churned out by the university. This paper attempts to
investigate how well the business graduates of a private university in the Kingdom
of Bahrain are prepared through measuring the level of satisfaction of employers
towards recruiting business graduates of the Royal University for Women (RUW). The
study investigated 40 organizations across the public and private sectors that have
provided job opportunities to RUW business graduates.
The findings suggested that communication skills (in terms
of oral and written) were rated as the most important skills for graduates. Bahraini
employers expressed that they gave more importance on the graduate’s soft skills and team working rather than their personal
attributes. In general, the findings
of the employer satisfaction survey present a positive picture for RUW business
graduates. It appears that employers are satisfied with the education graduates
receive and would hire additional graduates in the future. In addition, negotiation
skills and analytical and critical thinking skills were also
high-rate in terms of satisfaction.
The findings were useful in identifying gaps that exist in the quality of skills
among business graduates and employers’ requirements.
KEYWORDS
business graduates, skills and attributes, employers’ feedback
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