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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Role of English in Chinese Popular Culture
YE Xiao-ya
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DOI:10.17265/2159-5836/2017.08.011
School of English and International Studies, Beijing Foreign Studies University, Beijing, China
Nowadays Chinese have become much more open and willing to welcome and embrace Western culture, and therefore English plays an important role in Chinese pop culture. This paper intends to analyze the role of English in Chinese advertisements, movies and TV shows, which are shown in Mainland China, Taiwan, and Hong Kong. Findings show that English is pervasively used in Chinese commercials in both Mainland China and Taiwan. Unlike the situations in Taiwan, English is always used in combination with Chinese subtitles in Mainland China, most international commercials are re-produced to be more applicable to local Chinese communities, and the strategy of advertising is different. In Hong Kong movies, Hong Kong English is used frequently, which gives the evidence that the language mixing behavior is popular in Hong Kong.
role of English, Chinese pop culture, advertisements, movies, TV shows
Kachru, B. B. (1992). The other tongue: English across cultures (2nd ed). Chicago: University of Illinois Press.
Latham, K. (2007). Pop culture China!: Media, arts, and lifestyle. Santa Barbara, CA: ABC-CLIO.
ZHANG, J., & Shavitt, S. (2003). Cultural values in advertisements to the Chinese X-Generation: Promoting modernity and individualism. Journal of Advertising, 32(1), 23-33.