Contact us
 |
[email protected] |
 |
3275638434 |
 |
 |
| Paper Publishing WeChat |
Useful Links
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Author(s)
Chi-Hu Tien
Full-Text PDF
XML 598 Views
DOI:10.17265/2161-623X/2017.02.005
Affiliation(s)
Hungkuang University, Taichung, Taiwan
ABSTRACT
The year 2016, impacted by
the declining birth rate, was a difficult period for Taiwan’s technical and
vocational colleges to enroll students. The number of enrolled students
declined by 14,656 compared with the 415,638 in 2015. The number of enrollment
for technological and vocational schools dropped by 12,000, dwindled
drastically compared with that of general universities. How to manage current
students and maintain school brands to encourage student enrollment has become
a focus of efforts that should be implemented by all schools? Mobile social media,
such as Facebook, are valued deeply by young people across the globe. Its
boundless feature has become among the cutting-edge tools employed by various
schools to improve communication and their student enrollment. In addition to
proposing 10 main strategies of operating Facebook fan pages for technical and
vocational colleges in Taiwan, this study divides the success factors of their
operations into eight under “content” and “interaction,” and finally, puts forward four
suggestions as a reference for the schools interested in the operation of
Facebook fan pages in the future.
KEYWORDS
Facebook fan page, social networks, school marketing
Cite this paper
References