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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Collectivism and Collective Ethos in Classical Chinese Rhetoric
Author(s)
Wei, Yong-Kang
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DOI:10.17265/2328-2177/2017.01.002
Affiliation(s)
University of Texas (RGV), Texas, USA
ABSTRACT
The
paper explores two aspects in classical Chinese rhetoric: collectivism and
collective ethos. It looks closely at some of the key notions, like harmony,
face, and cheng-yan (诚言) to show how the spirit of collectivism drives Chinese rhetoric on a
path different from its Western counterpart, which is defined as an art of
persuasion characteristic of personal endeavors.
KEYWORDS
rhetoric, harmony, face, ethos, and cheng-yan
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