Contact us
 |
[email protected] |
 |
3275638434 |
 |
 |
| Paper Publishing WeChat |
Useful Links
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Exploration of Inappropriateness of E-C Trademark Translations
Author(s)
HE Lin-han, MA Shu-xia
Full-Text PDF
XML 871 Views
DOI:10.17265/1539-8072/2017.04.008
Affiliation(s)
University of Shanghai for Science and Technology, Shanghai, China
ABSTRACT
Based upon an exploration of the versions of trademarks mainly from English into Chinese, this thesis illustrates some typical examples of inappropriateness for trademark translations and analyzes some factors that would influence the way a trademark is rendered. In addition, certain tactics for improvement are recommended.
KEYWORDS
translation of trademark, inappropriateness, tactics
Cite this paper
References
CHEN, F. Y. (2004). On functionalist theory in brand name translation in the light of consumer psychology. Sichuan: Sichuan Normal University.
JIANG, M. (2014). Translation of trademarks under the background of intercultural communication. Journal of Shanghai University of International Business and Economics, 6, 67-73.
LUO, Y. (2010). On advertisement and its effect on consumer psychology. Hubei: Hubei Finance and Taxation College.
MA, Y. L. (2007). Studies on brand name translation from the perspective of cultural difference. Shanghai: Shanghai International Studies University.
WU, F. J. (2004). A contrastive study on ambiguity in Chinese and English. Wuhan: Huazhong University of Science and Technology.
JIANG, M. (2014). Translation of trademarks under the background of intercultural communication. Journal of Shanghai University of International Business and Economics, 6, 67-73.
LUO, Y. (2010). On advertisement and its effect on consumer psychology. Hubei: Hubei Finance and Taxation College.
MA, Y. L. (2007). Studies on brand name translation from the perspective of cultural difference. Shanghai: Shanghai International Studies University.
WU, F. J. (2004). A contrastive study on ambiguity in Chinese and English. Wuhan: Huazhong University of Science and Technology.