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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Residents’ Perceptions of Multi-linguistic Landscape in Tourism Destination
Author(s)
Rachel, Minqi Ruan
Maria, Younghee Lee
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DOI:10.17265/1537-1506/2017.02.002
Affiliation(s)
City University of Macao, SAR Macao, China
Macao University of Science and Technology, SAR Macao, China
ABSTRACT
Multi-linguistic landscape such as Macao’s street names consisting of Chinese and Portuguese is regarded as a significant
cultural artifact. However, the
studies of street names of tourism destinations are rare in tourism field. This study therefore
attempts to investigate the relationship between Macao’s street names and
residents’ perceptions, and to identify residents’ support for Macao’s street
names as a tourism attraction. Appropriately
statistical analyses such as frequency analysis, independent-samples t-test, and analysis of variance (ANOVA) were used to
achieve the objectives. The results of study show that trilingual street names consisting of Chinese, Portuguese, and English might satisfy residents’ needs more than bilingual street
names written in Chinese and Portuguese. Besides, residents with longer length-of-residence or residents who are willing to
work in tourism related industry
have a tendency to
support Macao’s street names for becoming tourism attraction.
KEYWORDS
residents’ perceptions, multi-linguistic landscape, bilingual street names, trilingual street names, Macao
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