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Article

Open Access

Analysis and Visualization of Marketing, Statistical and Macroeconomic Data With GIS

Author(s)

Krassimira Schwertner

Full-Text PDF Download XML 1319 Views

DOI:10.17265/2328-7144/2017.05.001

Affiliation(s)

Sofia University, Sofia, Bulgaria

ABSTRACT

The most common way to analyze economics data is to use statistics software and spreadsheets.The paper presents opportunities of modern Geographical Information System (GIS) for analysis of marketing, statistical, and macroeconomic data. It considers existing tools and models and their applications in various sectors. The advantage is that the statistical data could be combined with geographic views, maps and also additional data derived from the GIS. As a result, a programming system is developed, using GIS for analysis of marketing, statistical, macroeconomic data, and risk assessment in real time and prevention. The system has been successfully implemented as web-based software application designed for use with a variety of hardware platforms (mobile devices, laptops, and desktop computers). The software is mainly written in the programming language Python, which offers a better structure and supports for the development of large applications. Optimization of the analysis, visualization of macroeconomic, and statistical data by region for different business research are achieved. The system is designed with Geographical Information System for settlements in their respective countries and regions. Information system integration with external software packages for statistical calculations and analysis is implemented in order to share data analyzing, processing, and forecasting. Technologies and processes for loading data from different sources and tools for data analysis are developed. The successfully developed system allows implementation of qualitative data analysis.

KEYWORDS

GIS, statistical analysis, marketing data analysis, location analytics, WEB business software application, management information systems

Cite this paper

Economics World, Sep.-Oct. 2017, Vol. 5, No. 5, 389-398 doi: 10.17265/2328-7144/2017.05.001

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