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Article
Identifying the Macroeconomic Factors Influencing Credit Card Usage in Turkey by Using MARS Method
Author(s)
Serhat Yüksel
Sinemis Zengin, Mustafa Tevfik Kartal
Full-Text PDF XML 676 Views
DOI:10.17265/1537-1514/2016.12.003
Affiliation(s)
Istanbul Medipol University, İstanbul, Turkey
Marmara University, İstanbul, Turkey
ABSTRACT
The aim of this study
is to define the macroeconomic factors that have an impact on credit card usage
in Turkey. Within this scope, quarterly data for the period between 01/2005 and 02/2016
were used in this study. Moreover, MARS (Multivariate
Adaptive Regression Splines) method was taken into the consideration in order to
achieve this objective. As a result of the analysis, it was determined that there
is negative relationship between credit card usage and unemployment rate. Another
result of this study is that people in Turkey use more credit cards in case of high
interest rate. While considering these issues, it was understood that Turkish government
should focus on these variables in order to increase the credit card usage.
KEYWORDS
credit card, Turkey, banking, MARS
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