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Article

Open Access

A Case Study of Employees’ Engagement Practice in Corporate Responsibility Program

Author(s)

Fadzlina Mohd Fahmi, Izam Zuliana Yahya

Full-Text PDF Download XML 747 Views

DOI:10.17265/2328-7144/2017.04.001

Affiliation(s)

Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia

ABSTRACT

Organizational corporate social responsibility is a good practice by organizations. Organizations engagement in corporate social responsibility programs may benefit the organization and stakeholders. The focus of this paper is to explore the extent of employees’ engagement in the organization’s corporate responsibility programs by utilizing Unerman’s (2007) stakeholders engagement framework. The main research question is how employees engage themselves in corporate social responsibility programs. This study employs a case study research design approach. The findings have shown that there is empowerment between employees and the management in the corporate social responsibility programs. Their involvement appears from their feedbacks and views in the surveys as well as discussion with regards to corporate responsibility programs. All in all, employees’ engagement is seen as an important practice in the organization, particularly in planning, implementing, monitoring, and reporting the corporate responsibility program. ductive capacity, and for raising and maintaining social stability level.

KEYWORDS

corporate responsibility program, stakeholders engagement, employees engagement, empowerment, a case research design approach, Malaysia

Cite this paper

Economics World, July-Aug. 2017, Vol. 5, No. 4, 287-298 doi: 10.17265/2328-7144/2017.04.001

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