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Article

Open Access

Green Product Purchase Behaviour: Relevance for Muslims

Author(s)

Siti Haslina Md Harizan, Mahmod Sabri Haron

Full-Text PDF Download XML 339 Views

DOI:10.17265/1537-1506/2012.04.004

Affiliation(s)

Siti Haslina Md Harizan, Ph.D. candidate, School of Distance Education, Universiti Sains Malaysia.
Mahmod Sabri Haron, Ph.D., Associate Professor, School of Management, Universiti Sains Malaysia.

ABSTRACT

Recent climate change phenomenon and other prevailing environmental problems have marked a need for human beings to rethinking their way of life, particularly in their relationship with the environment. In Islam, human beings are made responsible at his/her best efforts in preserving the environment including practising pro-environmental behaviour. Due to strong pressures by Western public movements since past decades, the emergence of green products in marketplace has provided an alternative and better way of consumption in reducing adverse environmental impacts. However, little attention has been paid on relating green product purchase behaviour with Islamic teachings. Therefore, the paper discusses the role of green products purchase behaviours in reducing adverse environmental impacts and its relationship with Islamic teachings as mentioned in Al-Quran and As-Sunnah. Besides, the importance of green product knowledge in determining green product purchase behaviour is also discussed. Implications from the study would provide some insights on links between green product purchase behaviours and Islamic teachings as well as improving understanding on the influence of knowledge on pro-environmental behaviours both in empirical manner and as being outlined in Islam.

KEYWORDS

consumer behaviour, environment, green, Islam, marketing, product knowledge, purchase

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